Which paper should I choose for flyers and leaflets?
Silk is the most common choice for flyers: vibrant colour with a smooth finish. Choose gloss if the design is led by photos, and uncoated if you want a natural look or people need to write on it. If in doubt, silk.
The papers, sizes and weights below are examples from our range. The product page is the authority on what is offered, because ranges change.
Flat flyers
Our Classic Flyers, for example, come in uncoated, silk or gloss paper, in A7, A6, A5, A4, A3, DL and square sizes, printed on one or both sides.
| Paper | Good for |
|---|---|
| Silk | Most flyers. Balanced, smooth, vibrant colour. |
| Gloss | Food menus and punchy sales campaigns. Pushes brightness further. |
| Uncoated | Appointment cards and rustic brands. Natural and tactile, and takes handwriting. |
Lamination can be added when flyers need to survive handling: matt, gloss or soft-touch.
Folded leaflets
Our Folded Leaflets, for example, come in gloss or silk, in two weights:
| Weight | How it is folded |
|---|---|
| 130gsm | Folded. Thin enough to fold smoothly without creasing. |
| 170gsm | Creased, then folded. |
Creasing means pressing a line into the sheet before it is folded. On heavier paper, folding without a crease can crack the ink along the fold and leave a rough white line. Creasing first gives a clean fold.
For leaflets, gloss gives punchy colour for image-led designs. Silk has a softer sheen that is easier to read across panels of text.
When to laminate a leaflet
If it will be handled again and again - a menu, a price list, a reference guide - lamination makes it last far longer. For a one-off leaflet that is read once and recycled, unlaminated is more economical. See what lamination is.
Flyer or leaflet
A flyer is a single flat sheet. A leaflet folds, which gives you more panels in a compact size. If your message fits on one side, a flyer may be enough. If it needs sections, a folded leaflet organises it.